Course curriculum

  • 1

    Getting Started with Sweepstakes

    • START HERE: Course Overview

    • How Partnership Sweepstakes Work

    • Giveaway Start-to-Finish Checklist

  • 2

    Targeting

    • Create A Brand Brief

    • Brand Clusters & Ideal Brand Partners

  • 3

    Goal Setting & Timelines

    • Map Your Growth Goals

    • Plan Your Campaign

  • 4

    Prizing

    • Prizing Selection & Curation

    • Brand Partner Contributions

  • 5

    Brand Partners

    • Identify Potential Brand Partners

    • How To Work with Big Brands

    • Brand Partner Invitations

    • Vet Potential Brand Partners

  • 6

    Platform

    • Platform Selection & Recommendations

    • Campaign Tech Setup

    • Brand Partner Logins & Tracking Links

  • 7

    Promotional Assets

    • Promotional Assets You Will Need

    • What To Collect from Brand Partners

    • How To Create Promotional Assets in Canva

    • How To Share Promotional Assets with Brand Partners

  • 8

    Legal

    • General Restrictions & Guidelines

    • Brand Partner Agreements

    • Official Rules

    • Promotion Guidelines

    • Lawful Winner Selection & Winner Documents

    • E-Signing Brand Partner Agreements & Other Documents

  • 9

    Campaign Management

    • Coordination & Communication with Brand Partners

    • Navigate Obstacles

  • 10

    Fulfillment

    • Winner Outreach & Prizing Fulfillment

    • Distribute Emails

    • Reporting

  • 11

    BONUS

    • Increase Subscriber Retention & Conversion